Choco App
Re-shaping the supply chain
Choco is a FoodTech Startup based in Berlin that provides a digital ordering platform to connect restaurants and suppliers from all sizes.
I joined them in an early stage of the business to take the lead of the Product design and Branding. Together, we developed the first prototype of the app and the new brand.
The Challenge & Goal
In a fast-paced environment and with limited resources, we needed to expand as fast possible and deliver the best results in the shorter time possible.
Since Choco had a big team of sales in close communication with the focus users (Chefs, Baristas, Suppliers and Producers), we took advantage of it to draw the user personas, which helped us to define the brand strategy.
+60 pages of Brand Guide paved the way for a new and stronger brand.
The colorful palette, organic shapes and cut images captured the brand attributes of fun, fresh, foodie, positive, simple and cool.
