Choco App
Re-shaping the supply chain
Choco is a FoodTech Startup based in Berlin that provides a digital ordering platform to connect restaurants and suppliers from all sizes.
I joined them in an early stage of the business to take the lead of the Product design and Branding. Together, we developed the first prototype of the app and the new brand.
Any good strategy have the segmentation in the core of any decision.
Choco has a strong team of sales people and PR that are in close communication with the focus users (Chefs, Baristas, Suppliers and Producers).
We took advantage of this great network and knowledge to draw the user personas, which helped us to define the brand strategy.
+60 pages of Brand Guide paved the way for a new and stronger brand.
The colorful palette, organic shapes and cut images capture the brand attributes of fun, fresh, foodie, positive, simple and cool.
